Environmental Sustainability in Viticulture as a Balanced Scorecard Perspective of the Wine Industry: Evidence for the Portuguese Region of Alentejo

The traditional four-perspective Balanced Scorecard (BSC) model is suitable for a wide variety of organizations. Other dimensions analysis can be carried out and other perspectives considered in each BSC, depending on the specific characteristics organization or industry. This paper presents evidence that justifies validates inclusion new perspective: ‘environmental sustainability viticulture’in BSC has been developed Wine Industry Alentejo Region (Portugal) 2021–2030. research was performed according to exploratory sequential design method, which combines vivo (interviews questionnaires) vitro (literature review secondary data) research. content technique, supported by NVivo software, used treat analyze data obtained from interviews, discover explicit meanings interviewees’ speeches. A principal component set statistical analyses were support identification this industrial BSC. results suggest environmental (in viticulture) should as strategic perspective included with focus future certification environmentally sustainable production (grapes, wine, wineries). represents competitive challenge enhancement endogenous resources Industry, well wine regions share same challenges concerns. also offer an opportunity benchmarking companies, industries governments operate similar situations.